Thursday, April 4, 2013

Nike Ad Presentation

I'm doing a presentation on this tomorrow!
I'm considering the following:

Nike ad

Inner Drive= play on words for “driving car” vs. “motivation to run/walk from within”

For Sale sign on window of car

Nasty weather in clouds and wet leaves vs. bright colored workout gear

Dirty car vs. clean shoes and bright colored workout gear

Lazy cat vs. motivated woman

Stretching= running/walking NOT driving/riding

Using car TO stretch= blatantly NOT using car

Car faces West vs. woman facing East= drawing eye to differences

Nike’s purpose: Get people to become more active and buy their products to assist the active movement! (101)

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